Evergreen deadlines
Give every visitor their own window — 48 hours from the moment they arrive — instead of one shared date. The timer is per person, so an automated sequence stays urgent months after you wrote it.
Countdown timers for your email and your website
One deadline has to appear in two places: inside the campaign you send, and on the page it links to. PRO gives you both from a single countdown.
Inbox
Doors close tonight — 40% off
Northwind <hello@northwind.store>to me
OFFER ENDS IN
40% off, until the clock runs out
02DAYS
14HOURS
35MINUTES
48SECONDS
Animated preview · email images may be cached by the inbox
northwind.store/spring-sale
NORTHWINDShopAboutContact
SPRING SALE ENDS IN
Everything must go
02d14h35m48s
One iframe · responsive · updates without republishing the page
Email GIF countdown timer
An email cannot run a live clock, so the deadline has to arrive as a picture. PRO renders yours as an animated GIF that is redrawn every time the message is opened — a reader who comes back tomorrow sees tomorrow’s time left, from code you pasted once.
Inbox
Black Friday — 50% off ends tonight
NORTHWIND <hello@northwind.store>to me
BLACK FRIDAY
50% off everything
Ends when the clock does. No code needed.
02DAYS
14HOURS
35MINUTES
48SECONDS
In the inbox
Bring urgency to a seasonal sale
Design: Split
Black Friday, Cyber Monday, end-of-season — a deadline the reader can see beats a deadline they have to read about. The image re-renders on every open, so it is always right.
Email designs
02DAYS
14HOURS
35MINUTES
48SECONDS
02DAYS
14HOURS
35MINUTES
48SECONDS
02d14h35m48s
02DAYS
14HOURS
35MINUTES
48SECONDS
02DAYS
14HOURS
35MINUTES
48SECONDS
Every style, any colour
Each design pairs with the full theme palette, so the digits and the box take your brand colour. Contrast is checked on render, so digits stay readable on light and dark templates alike.
Works with every major email platform
The email embed is an ordinary image tag pointing at a hosted, animated GIF. Any platform that lets you paste HTML, or set a custom image source, can send it — which is effectively all of them.
Nothing runs on their side, so there is no integration to authorise and no account to connect. A countdown behaves the same in a one-off broadcast as it does inside an automated flow.
- No plugin, no app install, and nothing added to your sending domain.
- A plain image tag, so it survives the editor rewriting your HTML.
- Unlimited views on PRO, however large the send.
- Change the design or the deadline after the campaign has gone out.
Website
Website embed countdown timer
The same deadline, live on the page your campaign points at. Copy one embed into your site and the countdown renders from our side — so you can restyle it, or move the deadline, without republishing the page or shipping a deploy.
northwind.store/products/winter-parka
NORTHWINDShopAboutContact
SALE PRICE ENDS IN
Winter Parka — 40% off
Free returns. Ships in 24 hours.
Add to basket02DAYS
14HOURS
35MINUTES
48SECONDS
On the page
Put a deadline on a product page
Design: Midnight
Sale pricing that visibly expires converts better than a price with no story. The embed sits in a theme section and needs no plugin.
Website designs
These are a few of the designs in the builder, and each one changes again with the theme behind it — the theme gives a design every colour it does not set for itself. Digit size, spacing, radius, borders, box size, and every colour stay editable, and you can add your own CSS when a design system needs exact values.
Works with every major website builder
The website embed is a standard frame. If your builder has an embed, code, or custom-HTML block — and effectively all of them do — you can paste it in and publish.
Because the timer renders from our side, the page you paste it into stays static. Change the countdown design later and the live page picks it up on its own.
- No plugin, no theme edit, and no build step.
- Responsive by default, so it fits the column you drop it into.
- Ad-free and unwatermarked, with custom CSS for an exact match.
- Loads in its own frame, so it cannot slow the rest of your page.
How it works
Three steps, then it runs itself
The same three steps whichever surface you are publishing to. After that the timer keeps itself correct — you never re-send an email or republish a page to fix a deadline.
- 1
Set the deadline
Pick a date and timezone, or an evergreen window that starts when each person first sees it.
- 2
Choose a design
Pick a style for email or the web, then change every colour, size and spacing value to match your brand.
- 3
Copy the code
An image tag for your campaign, a frame for your page. Paste once — changes you make later follow it.
Included
What comes with both
Neither surface is a separate product. Everything below applies whether the countdown is going into an inbox, onto a page, or both.
Campaign analytics
See views for each countdown, split by where they came from, plus the pages your embed is actually running on. That last one tells you which placements are working without asking anyone.
Brand control
No CountdownShare mark on anything you publish. Set the palette, the type, the spacing, and drop into custom CSS when a design system needs exact values.
One deadline, every surface
The email image, the website embed, and the shareable page all read from the same countdown. Move the deadline once and every surface agrees.
Ad-free delivery
Nothing is served alongside your countdown. What your customer sees is your campaign and nothing else.
Built to paste
An image tag for email, a frame for the web. No plugin, no build step, and no code that a marketing editor can accidentally break.
Common questions
- How does a countdown timer work inside an email?
- Email clients cannot run a live clock, so the timer arrives as an animated image. CountdownShare hosts it and redraws it on every open, which means the time left is correct each time the message is viewed rather than frozen at the moment you sent it.
- Which email platforms does it work with?
- Any platform that lets you paste HTML or set a custom image source — Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, SendGrid, GetResponse, MailerLite and Constant Contact among them. Nothing is installed on their side.
- Which website builders does the embed work with?
- Any builder with an embed, code, or custom-HTML block: Shopify, WordPress, Wix, Webflow, Squarespace, Framer, Ghost, BigCommerce and more. There is no plugin and no build step.
- Can I change the design after a campaign has gone out?
- Yes. Both the image and the embed render from our side, so changing the design or the deadline updates what people see without re-sending the email or republishing the page.
- What is an evergreen countdown?
- A deadline measured from each visitor’s first view rather than a fixed calendar date, so an automated sequence keeps its urgency however long ago you built it.
- Does the timer slow my page down?
- The website embed loads lazily in its own frame, so it cannot block the rest of your page. The email version is a single image request.
Put the same deadline in the inbox and on the page
Seven days of full PRO access, on both surfaces.